Legal Care Search Trends
Search Engine Optimization, otherwise known as SEO, is something that has taken over in digital marketing in the last couple of decades and for good reason. It can make or break your business if you are in an industry that relies on people going to Google to solve their problems.
Legal services is something that people are searching for quite frequently, which has only increased over the years. We need not look any further than Google Trends to tell us that the searches for “Legal services near me” have increased almost 10x over the last 5 years.
This trend is only going to continue as younger generations turn to Google, rather than their neighbor for recommendations and referrals start adulting. It is only a matter of time before they may need to seek legal expert advice.
How SEO Works For Attorneys
There are several ways to gain new clients as an attorney. Some of the tried and true methods are certainly worth sticking with, but I want to convince you that SEO needs to be a part of your legal marketing approach.
The way SEO works for legal firms is by providing searchers with relevant legal information for their search terms. If someone were to search for “attorneys near me,” Google would return results for just that. If they were to search for “divorce lawyers near me,” they could also find relevant attorneys near them.
This is the SEO approach you need to take and the terms you should start ranking for. The best way to do this is to create high-quality, relevant pages and blogs on your website that answer these questions and offer great advice.
I can hear several of you saying, “But they aren’t searching for attorneys, they are searching for local laws”, and you would be right. However, what if they land on your website after you wrote an amazing blog post about 5 Important Local Laws You Need to Know. After reading your post, perhaps they poked around your site, visiting your About page, the Homepage, reading some amazing reviews, and then eventually the Contact page because they now realize that seeing an expert may be a good idea.
Well, that is basically how it all works. You create content that your potential clients would find valuable and then provide the guidance from that blog post to your contact page and suddenly your bookings start happening on their own.
More To The Story
There is much more to the story in terms of technical website updates, constant monitoring of your site’s performance to make improvements, tracking your competition to see what keyword ideas you can get from them, and creating links back to your website from other reputable sites in the legal space.
My goal was not to overwhelm you with all of the technical details in how this all works. Instead, I want to simply convince you that legal SEO is here to stay and can help you grow your practice in big ways.
A Legal SEO Case Study
Just to give you some context and help set expectations on just how this process works and how long it may take to get results we have provided, check out this data from a recent client success story. We managed to launch a brand new website, get it to start ranking within just six weeks, and then within 3 months, they were in the top 3 positions for multiple keywords related to their services.
We launched the site the second week of September in 2019. By the end of October, they were already ranking in Google and by early January, they skyrocketed to several top positions. We have seen a steady climb ever since. The best part is we are just getting started.
If that doesn’t get you excited about SEO for your practice than these numbers may do the trick. Between the months of October and February, we saw an increase in users by 274%, new users by 253%, and an increase in time spent on-site by 121%.
These success stories are what really gets us excited about what we do. We absolutely love each and every one of our clients and thoroughly enjoy helping them reach more people with legal marketing. If you’d like to see results like these, we encourage you to contact us today.
