A Unified Vision for Your Company
When the audience isn’t just glancing, but looking closely, you’ll need a more in-depth brand that really runs the whole spectrum of font, color, design, and general feel. As with the logo and font, you want your branding to fully identify with who you are, so that your community recognizes your personal style through the design of your website, the aesthetic of your brochures, the look of your business cards, and the tone of your blogs. Absolutely everything about your company needs to be unified so that when people encounter your company they are getting one cohesive message.
Know that your audience understands exactly who you are by making sure that every piece of your branding, from logo to font and website to blog, is unified in its look, feel, and tone. Often, a book is judged by its cover, so make that cover the best that it can be.